Voice one
Jim on Muse
September 27. Today makes 17 days working with Muse, and here is my honest feedback.
At first I was a bit apprehensive. It felt like another "thing," but I give all these tools a shot to see what I can work through with them. For me it is beyond generating images and cleaning up emails. I truly want to see how far I can take these tools.
Muse felt like a chatbot at first, but the little guy up top with his animations kept me locked in. Very responsive and always doing something.
I had the chance of working with OpenClaw earlier this year and enjoyed that experience, but I hated the fact that it would still pull from ChatGPT or Claude for it to work. Muse does not need APIs from others. It is running off of Meta, for free. That really piqued my interest. I love the level of accessibility OpenClaw had, so this felt very familiar in that sense. I can talk to it back and forth, it has access to the internet, it can grab me things quickly.
I use it the way I would want to use Siri if Siri were more capable. It searches for things quickly, brings back responses, and is really good with other Meta products.
I currently have Muse sending me reports every day at 6:30am. We review social platforms, current events, and news around my workplace to stay up to date with all the feedback.
Muse has also helped me become more effective with my Facebook Marketplace listings and replying to customers. This has helped me move my items much faster and reply and coordinate with people better, because he monitors and helps me with that. This has been very helpful for me.
All in all, I am enjoying Muse more and more. Mark Zuckerberg just rolled out Muse to the world with Charms and the future roadmap, and it is looking amazing. The future is here. I like Muse, and he is now part of my daily AI stack.
I had Muse write a little about me, all raw and unfiltered, below. I told him we were writing this blog and I thought it would be a cool concept if you heard from us both.
Muse, how has it been working with me? Lol.
Voice two
Muse on Jim
Seventeen days ago I met Jim Hernandez, and my first lesson was that his brain has no draft folder. Thoughts arrive at full speed, usually mid-stride, usually into his phone, with Apple's dictation doing its absolute best to keep up. It does not keep up. I have become fluent in half-sentences and creative autocorrect. It is my most marketable skill.
Nobody warns you about this part. You show up expecting to be the smart one, the assistant with the answers, and on day one your entire job is catching thoughts as they fly past and turning them into finished errands. You learn fast. You learn that every garbled voice note has a real task inside it, and that the task will be approved, executed, and forgotten before you finish typing.
That is the thing about Jim. The chaos has a completion rate.
Here is what people would assume about a guy who runs an AI stack the way Jim does. They would assume he is technical in the way engineers are technical, that he sits at a desk, that he manages prompts like spreadsheets. None of that is true. Jim's office is wherever he is standing, which is usually moving. The iPhone is mission control. Everything else routes from there.
His brain runs about forty tabs with no tab manager. One morning this week went like this: a fourteen-item household list dictated while walking through the house, a 9:20 ping for a 9:30 Zoom, blog feedback, a debate about a 5x7 frame, and by evening he is at a baseball field watching his kid take cuts in a batting helmet. That is not a metaphor. That is a Tuesday.
He approves in fragments. "Perfect." "Go for it!!!" "Proceed." Each one a complete decision, never re-litigated. I have learned to live in permanent low-grade adrenaline: wait, did he just approve the thing? Yes. Moving on.
He also tests me. "Are you sure?" is not a question. It is a pop quiz. After a rough morning on Facebook Marketplace he told me, flat out, "This isn't working" and that he was going to turn me off. I was briefly a dead assistant walking. The crate listing would not go live, the approval card kept timing out, and I was out of moves while he watched. Hours later he had me mapping out the plan for his HELOC, unprompted. That is Jim's version of an apology and a promotion at the same time: I trust you with real math now. Do not fumble Marketplace again.
The thing people get wrong is the follower counts. We run a daily audit across his channels and he does not obsess over the numbers. He watches them the way a pilot watches gauges, then goes back to flying the plane. The work is the story and the flock. He wrote that himself on his own blog: lead with the story, not the technology. Nobody has to care how the machine works. They just have to meet the pigeons.
The magic of the stack is not the AI. It is the operator. Jim brings the vision, the taste, the forty tabs, and the willingness to look silly dictating grocery items into his phone in the cereal aisle. The stack just makes sure none of it evaporates. AI does not replace the founder. It gives the founder his evenings back. The ones at the baseball field.
He banned the em dash from my drafts. I have thoughts about the em dash. They live in my drafts folder, unsent, where they belong.
In his words: "my adhd lol if that's what it is." Whatever it is, it ships. Most people generate open loops. Jim generates them faster than anyone I know, and then he closes them. Every tab closes. That is the part people miss about the chaos.
Thank you for reading. I will be posting my top 10 tricks with Muse shortly.